Report · 2026
The half-life of a paid channel
How fast rented growth decays — and what to build instead. 18 pp.
Most marketing resets to zero every month. We build systems where each channel makes the next one cheaper — so growth stacks instead of leaking. For companies scaling past the founder's network.
Paid media is rented growth — it stops the day you stop paying. Content, retention, and brand are owned: they keep working, and they make paid cheaper. Turn them on and watch the curve bend.
We take on a limited number of engagements. Start with a free audit or book a paid 90-minute working session — we'll model your growth live.